Building Strong Brands Año de Publicación::1995 style Gil Blas

style Gil Blas

Silencioso y observador

muy querido y admirado por algunos y no tanto por otros

señala: “La pandemia es un pre-texto que ha permitido a Theodoro Elssaca alumbrar estos textos

autor de La lista de Schindler

Building Strong Brands Año de Publicación::1995 style Gil BlasLibro Usado, Tapa Dura. In this compelling work, Aaker uses real brand building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it is clear that strong brand building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a